Innovate or Die! eBook Jack Matson
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Starting up a business involves creatively coming up with many ideas, sorting out the most promising ones, testing prototypes, and launching the enterprise. The process involves an incredible number of failures. The book sets out a philosophy of intelligent fast failure (IFF) in which each failed attempt provides knowledge that can quickly result in new ideas, and so on. Each failure is a knowledge building block in fully understanding how to become successful. The IFF model is applied to a number of case studies so that the reader is constantly introduced to how successful businesses are launched and how businesses can ultimately fail. The IFF philosophy can be applied more broadly to all forms of human endeavor that require new, innovative, and radical solutions.
Innovate or Die! eBook Jack Matson
I really recommend this book and Jack Matson's approach. Just today, I was advising a student who said: "We tested our design and no one interacted with it the way we expected." I said, "That's great!" and she was incredulous. Then, we figured out how to strengthen her team's project before they had gotten too far into building it.This book has helped me be very enthusiastic and supportive of low-fidelity testing. I really push my students to build and test early. I've gone out and learned even more techniques from multiple fields, such as computer science, graphic design, interface design, and architecture.
The book leaves out some practical questions about applying prototyping. What to prototype? Methods of prototyping? When to prototype? But these questions come from experience. The less experience, the more prototyping and more consulting you need to do. Someone else has the experience! I think the book would be strengthened with more research driven studies of failure and risk-taking in action, but such information is a current topic in research. More research needs to be done, in general, on understanding the balance between learning from mistakes, exploring the negative space, and the realm of successes.
I think the book is a great companion to other current topics, as in Taleb's Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets.
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Innovate or Die! eBook Jack Matson Reviews
...whether 'tis nobler to overlook the problems of this book's physicality and gloss through the pages seeking insight or to pass by it on the bookshelf...The print-on-demand quality of this book is atrocious and there are many spelling errors that reflect poorly on the scholarly author. The ideas are reiterated to the point of weariness and give the appearance of serving as page-fillers. An updated edition with good editing and inclusion of new thoughts on innovation would vastly improve this book (written in 1996). This is an easy-to-read book and might interest someone interested in innovation as a beginner, perhaps suitable for a young adolescent. The highlights of this work are the Title and great Cover Design. That's what made me want to buy it. The other book I purchased at the same time, "Wild Scholars Designing a learning system for educating Scholars toward their passions and purposes," was a much better read.
A wonderful book! Time to realize the positive side of failure--its among the best ways to learn. Rather than bottling up the bile of failure, distill it and learn from it. And, with that you can accelerate personal and professional growth.
Leif Skoogfors
Lansdale, PA
Not the greatest book I've ever read. It paints with very broad strokes stating the obvious but unfortunately is short on original ideas.
Required reading for an edX class. Used it to teach my Social Entrepreur class. Great concept!
I appreciate the experience of the author and example he shared with us about some people that failed so many but did not give up and persist, this kind of attitude is called IFF-Intelligent Fast Failure.
I heard about this book in online course "Create, Change and innovate" at coursera.org.
Because this approach can help people to believe that it is possible to be creative and innovate.
This looks like it was typeset by a local kids club. Every other page appears to have come from a copy machine made in about 1965. The rest maybe arrived at the printer by fax?
The typesetting is good compared to the content. Save your money, This book is awful. There are so many typos it's difficult to read. There isn't much of value in this book unless you've never heard of innovating.
Can't recommend.
I had the pleasure of taking Dr. Matson's Civil Engineering Course in 2002 at PSU that used this book as the required literature. I really appreciate how embracing failure and taking risks in an intelligent and FAST manner allows the creative process to evolve and become something successful. This book is a wonderful compilations of fast failure situations and scenarios and also highlights the importance of the collection of information to turn from failure into success. I have since picked up the book again to share with one of my management course as a Masters Student in Nutrition. The learning concept of IFF can be used in nearly every profession and this is a quick and motivational read.
I really recommend this book and Jack Matson's approach. Just today, I was advising a student who said "We tested our design and no one interacted with it the way we expected." I said, "That's great!" and she was incredulous. Then, we figured out how to strengthen her team's project before they had gotten too far into building it.
This book has helped me be very enthusiastic and supportive of low-fidelity testing. I really push my students to build and test early. I've gone out and learned even more techniques from multiple fields, such as computer science, graphic design, interface design, and architecture.
The book leaves out some practical questions about applying prototyping. What to prototype? Methods of prototyping? When to prototype? But these questions come from experience. The less experience, the more prototyping and more consulting you need to do. Someone else has the experience! I think the book would be strengthened with more research driven studies of failure and risk-taking in action, but such information is a current topic in research. More research needs to be done, in general, on understanding the balance between learning from mistakes, exploring the negative space, and the realm of successes.
I think the book is a great companion to other current topics, as in Taleb's Fooled by Randomness The Hidden Role of Chance in Life and in the Markets.
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